Ideas Day is the brainchild of our course leader, Jon Rogers. For this, Jon takes full advantage of his extensive list of contacts, inviting a number of the industry’s finest to come and check out the work we’ve done so far. This is the closure of the FIND stage of the project, for which we were required to submit/present 20 cards, each bearing an insight on one side and the relevant idea on the other, as well as our final video, that should place our project into context.
Some of the people present included;
Abigail Sellen – Principal Researcher for Microsoft Research in Cambridge, and co-manager of Socio-Digital Systems.
Time Regan -Computer scientist in the Socio-Digital Systems group of Microsoft Research in Cambridge.
Richard Banks – Interaction designer at Microsoft Research in Cambridge.
Tim Brook – Designer at Nokia.
Charlie Rohan – Head of Consumer Experience team at NCR.
Steve Birnie – Senior designer at NCR.
Bill Gaver – Professor of design at Goldsmiths College of Art and Design.
Chris Speed – Researcher in digital architecture at Edinburgh College of Art.
The day kicked off around 10 am. Each of us set out the 20 cards we had produced and our video on display in the studios. The morning session was for discussion about the insights we had gathered, therefore our cards were to be placed insight-side-up. The industry folk went round talking to each of us individually at their own leisure. When you were standing talking with someone, the time flew in. However, when you were having a dry spell, standing about twiddling your thumbs, it was a bit more tedious.
In the afternoon, after our tutors and guests had taken over our studio for a nice bought in lunch leaving us on the floor in the corridor, it was time to look at the ideas we had come up with. The cards were flipped over, and the speed-dating like atmosphere emerged again.
All in all, the day was very interesting. It was pretty rewarding having guys who work for some incredible companies checking out your work, and some of the opinions and advice offered will prove to be invaluable. It was also intriguing to compare the viewpoints of people who are from very different backgrounds.
It was a long, but valuable day. The perfect end to the FIND stage of our project, and hopefully an appropriate springboard to launch us into PLAY!